Brand Ecommerce Best Seller Ranking
Top 10 best selling brands of the month on the three major ecommerce platforms in Vietnam (Shopee, Lazada, Tiki), sorted by categories. Data was acquired by EcomHeat of YouNet ECI.
Brand Ecommerce Best Seller Ranking
Top 10 best selling brands of the month on the three major ecommerce platforms in Vietnam (Shopee, Lazada, Tiki), sorted by categories. Data was acquired by EcomHeat of YouNet ECI.

(*) From October 2023, YouNet ECI Ranking officially applies A.I technology in processing and analyzing GMV data of brands and categories. Therefore, results in the ECI Ranking from October 2023 onwards cannot be directly compared with ECI Ranking results in September 2023 and previous months.
For the best viewing experience, we recommend using the Google Chrome browser.
Top 10 Best-Selling Product Models on E-commerce
- Shampoo Category -
Ranking the 10 product models with the highest total GMV on Vietnamese e-commerce platforms.
Product models are identified and sorted by EcomHeat using AI and expert raters.
Rank | Model | Time | GMV | %Growth vs PP | ECI Rank' | File |
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TSUBAKI Premium Repair Shampoo | Sep 2023 | 6.6B | 1 | https://eci-ranking.youneteci.com/wp-content/uploads/2023/11/Nganh-dau-goi.png | |
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TRESemmé Used By Professionals Keratin Smooth (Vào Nếp Suôn Mượt) Shampoo | Sep 2023 | 6.4B | 2 | https://eci-ranking.youneteci.com/wp-content/uploads/2023/11/Nganh-dau-goi.png | |
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OLEXRS Hair Salon Pure 100% Argan Oil Collagen Complex Nourishing Shampoo | Sep 2023 | 5.9B | 3 | https://eci-ranking.youneteci.com/wp-content/uploads/2023/11/Nganh-dau-goi.png | |
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Dầu Gội Dược Liệu Nguyên Xuân Dưỡng Tóc (Xanh Lá) | Sep 2023 | 5.5B | 4 | https://eci-ranking.youneteci.com/wp-content/uploads/2023/11/Nganh-dau-goi.png | |
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Dầu Gội Thảo Dược namnung Bồ Kết Hà Thủ Ô Chanh Gừng | Sep 2023 | 3.9B | 5 | https://eci-ranking.youneteci.com/wp-content/uploads/2023/11/Nganh-dau-goi.png | |
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ROMANO Deluxe Mixed | Sep 2023 | 3.5B | 6 | https://eci-ranking.youneteci.com/wp-content/uploads/2023/11/Nganh-dau-goi.png | |
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the cocoon Pomelon Shampoo | Sep 2023 | 3.5B | 7 | https://eci-ranking.youneteci.com/wp-content/uploads/2023/11/Nganh-dau-goi.png | |
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Selsun Anti-Dandruff Shampoo | Sep 2023 | 3.1B | 8 | https://eci-ranking.youneteci.com/wp-content/uploads/2023/11/Nganh-dau-goi.png | |
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MOROCCANOIL Moisture Repair Shampoo | Sep 2023 | 2.7B | 9 | https://eci-ranking.youneteci.com/wp-content/uploads/2023/11/Nganh-dau-goi.png | |
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Dầu Gội Dược Liệu Nguyên Xuân Bồng Bềnh (Vàng) | Sep 2023 | 2.6B | 10 | https://eci-ranking.youneteci.com/wp-content/uploads/2023/11/Nganh-dau-goi.png | |
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TRESemmé Used By Professionals Keratin Smooth (Vào Nếp Suôn Mượt) Shampoo | Oct 2023 | 7.2B | 11% | 1 | https://eci-ranking.youneteci.com/wp-content/uploads/2023/11/dau-goi-1.png |
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TSUBAKI Premium Repair Shampoo | Oct 2023 | 6.5B | 0% | 2 | https://eci-ranking.youneteci.com/wp-content/uploads/2023/11/dau-goi-1.png |
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Dầu Gội Dược Liệu Nguyên Xuân Dưỡng Tóc (Xanh Lá) | Oct 2023 | 5.9B | 8% | 3 | https://eci-ranking.youneteci.com/wp-content/uploads/2023/11/dau-goi-1.png |
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OLEXRS Hair Salon Pure 100% Argan Oil Collagen Complex Nourishing Shampoo | Oct 2023 | 5.0B | -15% | 4 | https://eci-ranking.youneteci.com/wp-content/uploads/2023/11/dau-goi-1.png |
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Dầu Gội Thảo Dược namnung Bồ Kết Hà Thủ Ô Chanh Gừng | Oct 2023 | 4.6B | 19% | 5 | https://eci-ranking.youneteci.com/wp-content/uploads/2023/11/dau-goi-1.png |
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WEILAIYA Perfume Repair Series White Truffle Lightness Shampoo | Oct 2023 | 3.3B | 34% | 6 | https://eci-ranking.youneteci.com/wp-content/uploads/2023/11/dau-goi-1.png |
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the cocoon Pomelon Shampoo | Oct 2023 | 3.2B | -6% | 7 | https://eci-ranking.youneteci.com/wp-content/uploads/2023/11/dau-goi-1.png |
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Selsun Anti-Dandruff Shampoo | Oct 2023 | 3.2B | 3% | 8 | https://eci-ranking.youneteci.com/wp-content/uploads/2023/11/dau-goi-1.png |
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Dầu Gội Dược Liệu Nguyên Xuân Bồng Bềnh (Vàng) | Oct 2023 | 2.9B | 11% | 9 | https://eci-ranking.youneteci.com/wp-content/uploads/2023/11/dau-goi-1.png |
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TIGI BED HEAD Urban Antidotes Resurrection Shampoo | Oct 2023 | 2.6B | 14% | 10 | https://eci-ranking.youneteci.com/wp-content/uploads/2023/11/dau-goi-1.png |
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Dầu Gội Dược Liệu Nguyên Xuân Dưỡng Tóc (Xanh Lá) | Nov 2023 | 7.5B | 27% | 1 | |
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TRESemmé Used By Professionals Keratin Smooth (Vào Nếp Suôn Mượt) Shampoo | Nov 2023 | 7.3B | 1% | 2 | |
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TSUBAKI Premium Repair Shampoo | Nov 2023 | 6.0B | -8% | 3 | |
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OLEXRS Hair Salon Pure 100% Argan Oil Collagen Complex Nourishing Shampoo | Nov 2023 | 4.8B | -5% | 4 | |
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Dầu Gội Thảo Dược namnung Bồ Kết Hà Thủ Ô Chanh Gừng | Nov 2023 | 4.3B | -7% | 5 | |
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WEILAIYA Perfume Repair Series White Truffle Lightness Shampoo | Nov 2023 | 4.3B | 29% | 6 | |
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the cocoon Pomelon Shampoo | Nov 2023 | 4.2B | 28% | 7 | |
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Selsun Anti-Dandruff Shampoo | Nov 2023 | 4.1B | 28% | 8 | |
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Dầu Gội Dược Liệu Nguyên Xuân Bồng Bềnh (Vàng) | Nov 2023 | 3.1B | 10% | 9 | |
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ROMANO Deluxe Mixed | Nov 2023 | 2.5B | 21% | 10 | |
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Dầu Gội Dược Liệu Nguyên Xuân Dưỡng Tóc (Xanh Lá) | Jan 2024 | 6.0B | -10% | 1 | |
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TRESemmé Used By Professionals Keratin Smooth (Vào Nếp Suôn Mượt) Shampoo | Jan 2024 | 4.9B | -16% | 2 | |
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WEILAIYA Perfume Repair Series White Truffle Lightness Shampoo | Jan 2024 | 4.9B | 14% | 3 | |
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TSUBAKI Premium Repair Shampoo | Jan 2024 | 4.1B | -8% | 4 | |
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OLEXRS Hair Salon Pure 100% Argan Oil Collagen Complex Nourishing Shampoo | Jan 2024 | 3.8B | 3% | 5 | |
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Selsun Anti-Dandruff Shampoo | Jan 2024 | 3.3B | -25% | 6 | |
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Dầu Gội Thảo Dược namnung Bồ Kết Hà Thủ Ô Chanh Gừng | Jan 2024 | 3.3B | -20% | 7 | |
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the cocoon Pomelon Shampoo | Jan 2024 | 3.0B | 3% | 8 | |
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Dầu Gội Dược Liệu Nguyên Xuân Bồng Bềnh (Vàng) | Jan 2024 | 2.9B | -6% | 9 | |
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ELSEVE Extraordinary Oil Ultra Nourising Shampoo | Jan 2024 | 2.0B | 21% | 10 | |
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Dầu Gội Dược Liệu Nguyên Xuân Dưỡng Tóc (Xanh Lá) | Feb 2024 | 4.5B | -26% | 1 | |
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Dầu Gội Thảo Dược namnung Bồ Kết Hà Thủ Ô Chanh Gừng | Feb 2024 | 3.2B | -1% | 2 | |
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TSUBAKI Premium Repair Shampoo | Feb 2024 | 3.1B | -26% | 3 | |
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TRESemmé Used By Professionals Keratin Smooth (Vào Nếp Suôn Mượt) Shampoo | Feb 2024 | 3.0B | -39% | 4 | |
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OLEXRS Hair Salon Pure 100% Argan Oil Collagen Complex Nourishing Shampoo | Feb 2024 | 3.0B | -21% | 5 | |
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Selsun Anti-Dandruff Shampoo | Feb 2024 | 2.4B | -27% | 6 | |
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the cocoon Pomelon Shampoo | Feb 2024 | 2.4B | -21% | 7 | |
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Dầu Gội Dược Liệu Nguyên Xuân Bồng Bềnh (Vàng) | Feb 2024 | 2.2B | -23% | 8 | |
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WEILAIYA Perfume Repair Series White Truffle Lightness Shampoo | Feb 2024 | 2.0B | -60% | 9 | |
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Batiste | Feb 2024 | 1.3B | -28% | 10 | |
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Dầu Gội Dược Liệu Nguyên Xuân Dưỡng Tóc (Xanh Lá) | Mar 2024 | 7.8B | 74% | 1 | |
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TRESemmé Used By Professionals Keratin Smooth (Vào Nếp Suôn Mượt) Shampoo | Mar 2024 | 7.0B | 134% | 2 | |
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OLEXRS Hair Salon Pure 100% Argan Oil Collagen Complex Nourishing Shampoo | Mar 2024 | 4.7B | 58% | 3 | |
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Dầu Gội Thảo Dược namnung Bồ Kết Hà Thủ Ô Chanh Gừng | Mar 2024 | 4.0B | 23% | 4 | |
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Dầu Gội Dược Liệu Nguyên Xuân Bồng Bềnh (Vàng) | Mar 2024 | 3.9B | 77% | 5 | |
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TSUBAKI Premium Repair Shampoo | Mar 2024 | 3.9B | 28% | 6 | |
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the cocoon Pomelon Shampoo | Mar 2024 | 3.8B | 60% | 7 | |
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Selsun Anti-Dandruff Shampoo | Mar 2024 | 3.5B | 47% | 8 | |
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WEILAIYA Perfume Repair Series White Truffle Lightness Shampoo | Mar 2024 | 3.4B | 76% | 9 | |
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TIGI BED HEAD Urban Antidotes Resurrection Shampoo | Mar 2024 | 2.9B | 172% | 10 | |
Time |
(*) For the best viewing experience, we recommend using the Google Chrome browser.
Data analysis down to the finest classification: Model & Product Page.
YouNet ECI's ability to collect and analyze e-commerce data at the deepest level of details:
- Model Level: Accurately classified by AI technology based on image recognition and content description. Even when Sellers list products in the wrong category, EcomHeat would still be able to correctly identify and sort the product model. This increases the accuracy of in-depth analysis reports.
- Product Page Level: Classified by AI and the Data team, allowing YouNet ECI to provide the most detailed insights on the market and competitors, enabling data-driven decision-making for brands.

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E-commerce category growth trends
Market size & growth trends of each business category on the three major ecommerce platforms in Vietnam. Data is calculated based on each category's total combined monthly GMV as compared to last month.
(*) For the best viewing experience, we recommend using the Google Chrome browser.
In-depth e-commerce intelligence reports for brands
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Approach high-level planning and execution on e-commerce with better understanding and preparations with our reports.
Analyzing new product launches helps businesses understand the market, optimize effectiveness, and gain a competitive advantage.
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Improve your business operation by truly comprehending the sentiments of your customers.
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