Brand Ecommerce Best Seller Ranking

Top 10 best selling brands of the month on the three major ecommerce platforms in Vietnam (Shopee, Lazada, Tiki), sorted by categories. Data was acquired by EcomHeat of YouNet ECI.

Brand Ecommerce Best Seller Ranking

Top 10 best selling brands of the month on the three major ecommerce platforms in Vietnam (Shopee, Lazada, Tiki), sorted by categories. Data was acquired by EcomHeat of YouNet ECI.

  
RankBrandBrand NameRanking Changes
ANESSA
LA ROCHE-POSAY
L'ORÉAL PARIS
Sunplay Skin Aqua
SKIN1004
make p:rem
VICHY
Céll Fùsion C
Cỏ mềm HOME LAB
MARTIDERM

(*) From October 2023, YouNet ECI Ranking officially applies A.I technology in processing and analyzing GMV data of brands and categories. Therefore, results in the ECI Ranking from October 2023 onwards cannot be directly compared with ECI Ranking results in September 2023 and previous months.

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Top 10 Best-Selling Product Models on E-commerce
- Sunscreen Category -

Ranking the 10 product models with the highest total GMV on Vietnamese e-commerce platforms.
Product models are identified and sorted by EcomHeat using AI and expert raters.

  
RankModel
ANESSA Perfect UV Sunscreen Skincare Milk
LA ROCHE-POSAY Anthelios UVMune 400 Fluide Oil Control
L'ORÉAL PARIS Uv Defender Invisible Fluid
ANESSA Perfect UV Sunscreen Mild Milk
LA ROCHE-POSAY Anthelios UVMune 400 Gel-Crème Oil Control
SKIN1004 Madagascar Centella Air-fit Suncream Plus SPF 50+ PA++++
L'ORÉAL PARIS Uv Defender Mixed
Sunplay Skin Aqua Clear White
MARTIDERM The Originals Proteos Screen Fluid Cream SPF 50
CNP Laboratory Sun Care Tone-Up Protection Sun SPF 42

(*) For the best viewing experience, we recommend using the Google Chrome browser.

Data analysis down to the finest classification: Model & Product Page.

YouNet ECI's ability to collect and analyze e-commerce data at the deepest level of details:
- Model Level: Accurately classified by AI technology based on image recognition and content description. Even when Sellers list products in the wrong category, EcomHeat would still be able to correctly identify and sort the product model. This increases the accuracy of in-depth analysis reports.
- Product Page Level: Classified by AI and the Data team, allowing YouNet ECI to provide the most detailed insights on the market and competitors, enabling data-driven decision-making for brands.

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E-commerce category growth trends

Market size & growth trends of each business category on the three major ecommerce platforms in Vietnam. Data is calculated based on each category's total combined monthly GMV as compared to last month.

  
CateGMV% Growth vs PPGMV Official ShopGMV Non-official Shop
152.3B -1% 96.4 B | 63.3% 55.9 B | 36.7%
101.6B 1% 68.6 B | 67.5% 33.0 B | 32.5%
30.2B 18% 13.8 B | 45.7% 16.4 B | 54.3%
7.6B 10% 4 B | 52.7% 3.6 B | 47.3%

(*) For the best viewing experience, we recommend using the Google Chrome browser.